Dyson blowing hot air?


dyson hair dryer


dyson hair dryer


dyson hair dryer


dyson hair dryer

James Dyson with hairdryer -- BBC

dyson hair dryer


BBC report

James Dyson with hairdryer -- BBC James Dyson with hairdryer — BBC

I don’t mind if I only sell 100 a year, as long as those 100 people think it’s really good. I wouldn’t make much money but that’s not always the point. That’s not what drives us, that’s not what makes it exciting.

— Sir James Dyson

Has Sir James Dyson gone mad? After spending 50 million pounds investigating problems of hair-dryers and launching his own luxury hairdryer retailing at 300 pounds, he says he would be happy to sell just 100 units. As long as his customers are happy. That would generate a revenue of 30,000 pounds. Or roughly a loss of 50 million pounds. To recoup the money roughly 200,000 units would need to be sold. Wow! What a charitable man!

The product will launch in Japan, a country of around 200 million, where 96% of likely customers already have a…

View original post 38 more words

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s